Second of all, when you want to build high quality backlinks, there are more factors to consider other than the Holy Trinity spectrum of link attributes (which we’ll also be getting to). That would be like a money manager only getting extraordinary alpha returns on his portfolios every year. A site that only gets links with high relevance, power, and authority will be seen as unnatural and could be asking for trouble. Natural sites get backlinks with wide discrepancies in the Holy Trinity spectrum, and most of these links play active roles in helping the sites to rank in search engines.
But that just isn’t possible (or natural). Better yet, all links would be high quality backlinks.
In a perfect world, all of your links would have high amounts of all three factors. You can think of these things on a sliding scale – the less of one attribute the backlink has, the more of the other factors you want it to have. Our goal is to clear up some common misconceptions when it comes to link evaluation and share with you our conceptual process of choosing quality backlinks while touching on relevant considerations. We’ll also briefly cover some metrics that intersect with backlinks to impact their quality, some different types of backlinks, and a few related concepts. This guide to what makes a quality backlink will walk you through a simple-to-understand framework that we use to determine backlink quality (based on years of experience building 1,000’s of links in almost every niche). For example, which types of links are more useful than others at improving rankings? Utilizing these metrics can help you determine how likely it is for your site to rank well in search engines, pass authority, drive targeted traffic, improve your ranking, avoid penalties, and signal trust and authority.High quality backlinks and linking building are a major facet of the SEO industry, but there is often a great deal of misunderstanding when it comes to judging the quality of backlinks and how they relate to search engine rankings.īesides, what exactly makes a quality backlink? Not all backlinks are the same or provide the same SEO function. Diversity evaluates how varied and natural your backlink profile is in terms of the number and type of referring domains, pages, and anchor texts. Relevance assesses how closely related the topic and content of the linking site and page are to your site and page. URL Rating (UR) is another score from 0 to 100 that gauges the strength of a page's backlink profile based on the number and quality of its referring pages. Page Authority (PA) is a score from 0 to 100 that measures the trustworthiness and authority of a specific page based on its backlink profile and other factors. Domain Rating (DR) is a similar score from 0 to 100 that evaluates the strength of a domain's backlink profile depending on the number and quality of its referring domains. Domain Authority (DA) is a score from 0 to 100 that measures the trustworthiness and authority of a domain based on its backlink profile and other factors. To measure the quality of your site's backlinks, you need to use some key metrics that can indicate how beneficial or harmful a link is for your site.
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